![]() The elegant and bold uppercase lettering from the primary Grey Goose badge is set in a sleek custom serif typeface with softened contours. The new Grey Goose identity is a result of 11-year partnership with Ragged Edge, based in London. This new typeface makes the logo sound more optimistic.Ĭolor scheme remained the same – intense blue and white, but with a set of unexpectedly bright secondary colors and patterns. The new logo wordmark is executed in bolder, confident and striking sans serif with an art-deco touch, and there are no more layered shadows. The iconic goose on the logo now is more of an icon rather than illustration, which makes the look more contemporary. In 2019 Grey Goose started the biggest redesign of the brands identity since its launch in 1997. Now it’s one of the most recognizable names on the beverage market. Sydney Frank named the brand Grey Goose as he used to sell French wine under the same name decades ago. Namely, there’s a thin word ‘Vodka’ written in blue below, followed by a bar of French national colors. In 2013, they put the letters further apart, recolored them blue, turned the goose grey (and made it bigger) and added some stuff. There’s also a white goose flying out of the first ‘o’. The wordmark was originally a collection of black serif letter similar in appearance to the later styles, except these letters have white outlines and black shading behind them. ![]()
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